In VIVIO's network of verified creators, in both Spain and Mexico, just over four in ten creators have fewer than 50,000 followers and around one in ten has more than half a million. Lifestyle is the most common topic in both countries: six in ten creators in Spain list it, as do just over seven in ten in Mexico. Among those with more than a million followers, just over eight in ten reach that figure through TikTok alone, not Instagram. And not everyone gets in: more than half of all applications do not pass review by the VIVIO team. This report summarizes who makes up the network, using the platform's own data, and is updated every quarter.
Where does the data come from?
From VIVIO's own platform. The breakdowns by size and topic cover the creators accepted into the network (August 2026 export); the application figures come from VIVIO's records (November 2026). A creator's size is measured on the social network where they have the most followers, Instagram or TikTok; topics are self-reported by each creator, who can list several, so they do not add up to 100. No figure is published for groups of fewer than 30 creators.
How do creators join the network?
The creator downloads the app, completes the sign-up, and a member of the team reviews their profile: real audience, niche, and engagement. In November 2026, more than half of the applications received did not pass that review. That is why the network is not a database of scraped public profiles: every creator has asked to work with brands and has been accepted.
How many followers do the creators have?
The bulk of the network is mid-sized profiles: in both countries, just over four in ten creators have fewer than 50,000 followers, and around three in ten have between 100,000 and 500,000. Roughly one in ten has more than half a million.
| Followers (main social network) | Spain | Mexico |
|---|---|---|
| Fewer than 50,000 | 44% | 42% |
| 50,000 to 100,000 | 16% | 19% |
| 100,000 to 500,000 | 30% | 28% |
| 500,000 to 1 million | 6% | 5% |
| More than 1 million | 4% | 6% |
Percentage of creators in each country in each bracket. Source: VIVIO, August 2026.
Instagram or TikTok?
TikTok carries more weight than it seems. Eight in ten creators in the network have a TikTok account, and among those with more than a million followers, just over eight in ten reach that figure only through TikTok. In the 100,000 to one million bracket, TikTok is the social network where they have the most followers for four in ten creators in Spain and nearly five in ten in Mexico. For a brand, this means that measuring a creator by their Instagram alone can leave out a large part of their reach.
What topics do they cover?
Lifestyle is the most frequently listed topic in both countries. In Spain it is followed by travel, food, and fashion, each listed by more than three in ten creators; in Mexico, by fashion and travel, each listed by more than three in ten. In addition, one in ten creators in Spain present themselves as parents.
| Topic | Spain | Mexico |
|---|---|---|
| Lifestyle | 60% | 73% |
| Travel | 36% | 34% |
| Food | 31% | 22% |
| Fashion | 31% | 37% |
| Fitness and sports | 24% | 27% |
| Humor and entertainment | 22% | 26% |
| Beauty | 20% | 25% |
Percentage of creators in each country who list each topic; a creator can list more than one. Source: VIVIO, August 2026.
What does this mean for a brand?
First, that working with mid-sized profiles is the norm: there are many of them, they match specific audiences, and in a barter collaboration (product or experience in exchange for content), the cost of each collaboration is what the brand provides. Second, that reach needs to be checked on both Instagram and TikTok. And third, that topic matters more than size: in a network with this breakdown, a restaurant, a hotel, or a fashion brand can find creators in its sector in both countries. On VIVIO Club, the brand publishes the campaign, the creators who are a good fit apply, and the brand chooses whom to accept.
Frequently asked questions
How many VIVIO influencers have fewer than 50,000 followers?
Just over four in ten in Spain and just over four in ten in Mexico, according to August 2026 data. It is the largest bracket in the network.
Why do many large influencers reach that size through TikTok?
Because on TikTok it is easier to reach very large audiences with videos that go viral. In VIVIO's network, just over eight in ten creators with more than a million followers reach that figure only through TikTok.
Does VIVIO accept every creator who signs up?
No. More than half of all applications do not pass review. A member of the team reviews each profile: real audience, niche, and engagement.
How often is this report updated?
Every quarter, using the platform's data. The proportions change little from one edition to the next; the tables show the date of each figure.