BLAH PR, Marte Advertising and Aires News added creator campaigns to their client services. Each agency kept control of strategy and client relationships. VIVIO supported creator activation, deliverable tracking and measurement for each connected brand.
18 months analysed
Pieces per brand (average) · 26 Stories
Examples of client brands · Altanera Roma Rooftop, L’Osteria del Becco, Forneria del Becco
14 months analysed
Pieces per brand (average) · 62 Stories + 2 Reels
Examples of client brands · Vichy Catalan, Barcelona Beer Festival
18 months analysed
Pieces per brand (average) · 13 Stories + 1 Reel
Examples of client brands · Distrito Burger, New York Burger, El Jardín de Arturo Soria
Potential audience adds up the audiences of the creators involved. One person may follow multiple creators. Reach on owned social channels is measured separately in the Digital Dashboard.
The report keeps portfolios separate. Per-brand figures are averages within each agency. The Digital Dashboard measures each connected brand separately.
Sources for the figures: VIVIO case study reports and the Digital Dashboard where indicated.
