Naturecan
19 months analysed
- 67 Creators activated
- 129 Pieces published
- 15.6 M Potential audience
- 207 h Estimated management hours saved
- €44,091 Estimated creator fees avoided
112 Stories + 17 Reels
VIVIO case studies
Influencer marketing for e-commerce
Naturecan wanted to build a recurring presence in Spain with wellness, supplement and lifestyle creators. It used VIVIO to coordinate collaborations in which creators featured products in their own content. The case report records 138 collaboration requests and a cumulative potential audience of 15.6 million across Instagram and TikTok.
How to read the results
Potential audience adds up the audiences of the creators involved. One person may follow multiple creators. Reach on owned social channels is measured separately in the Digital Dashboard.
Estimated creator fees reflect what the content produced through exchange collaborations would have cost at market rates. Hours estimate time saved on discovery, coordination and follow-up.
Sources for the figures: VIVIO case study reports and the Digital Dashboard where indicated.