A stay lets creators show the property from a guest’s perspective. These cases show how VIVIO helped coordinate creators, dates and deliverables so they could share the experience through Stories, Reels and TikTok.
6 months analysed
103 Stories + 22 Reels
VIVIO Digital Dashboard. Compared with the preceding period of the same length.
Reels · Reach +187% · Views +194%
Feed posts · Reach +78% · Views +48%
3 months analysed
28 Stories + 7 Reels + 9 TikToks
Instagram and TikTok accounts were disconnected, so the report has no comparison for owned social channels.
5 months analysed
31 Stories + 6 Reels
VIVIO Digital Dashboard. Compared with the preceding period of the same length.
Reels · Reach +208% · Views +1,558%
Feed posts · Reach -21% · Views -50%
Potential audience adds up the audiences of the creators involved. One person may follow multiple creators. Reach on owned social channels is measured separately in the Digital Dashboard.
Estimated creator fees reflect what the content produced through exchange collaborations would have cost at market rates. Hours estimate time saved on discovery, coordination and follow-up.
Sources for the figures: VIVIO case study reports and the Digital Dashboard where indicated.
