Sibuya Urban Sushi Bar was already an established chain when it started working with VIVIO. The challenge was to keep its restaurants visible through recurring collaborations. The platform streamlined creator selection, visit coordination and post tracking. Sibuya could reach people who already followed those creators and trusted their judgment through content that showed what dining there was like.
8 months analysed
124 Stories + 30 Reels + 29 TikToks
VIVIO Digital Dashboard. Compared with the preceding period of the same length.
Reels · Reach +135% · Views +145%
Feed posts · Reach +597% · Views +308%
8 months analysed
81 Stories + 20 Reels + 39 TikToks
Instagram and TikTok accounts were disconnected, so the report has no comparison for owned social channels.
8 months analysed
31 Stories + 8 Reels + 15 TikToks
VIVIO Digital Dashboard. Compared with the preceding period of the same length.
Reels · Reach +92% · Views +101%
Feed posts · Reach -67% · Views -72%
Potential audience adds up the audiences of the creators involved. One person may follow multiple creators. Reach on owned social channels is measured separately in the Digital Dashboard.
Estimated creator fees reflect what the content produced through exchange collaborations would have cost at market rates. Hours estimate time saved on discovery, coordination and follow-up.
Sources for the figures: VIVIO case study reports and the Digital Dashboard where indicated.
